What's Employer Branding?

Employer branding addresses the way that your company is perceived by potential and current employees. Employer branding a key component of establishing corporate brand identity in a hyper-competitive recruitment market. It’s never been more important to create an employer brand that sets you apart.

Employer branding includes your company's values, culture, and reputation as an employer. Investing in employer branding can have numerous benefits for your business. It’s valuable to remember that your company’s employer brand may not actually speak for itself and neglecting this is likely to lead to the loss of great people. An employer with great branding can attract enthusiastic applicants to an otherwise less attractive job, while an employer with poor branding can struggle to attract any applicants at all. Here's Andy to explain more:

The benefits of a great employer brand:

Competitive edge: Help your business to stand out against competitor organisations by boosting your credibility and trust in the applicant base.

Attracting top talent: Showcase your company's culture and values. When potential employees feel that your company aligns with their own values, they're more likely to apply for open positions and accept job offers.

Retaining employees: When employees feel that they are part of a company with a strong culture and values, they are more likely to stay with the company for the long term and will ultimately create an internal team of ambassadors for your organisation.

Boosting productivity: When employees feel that they are part of a company with a strong culture and values, they are more likely to be engaged and productive. They will be more invested in their work and motivated to do their best.

Enhancing your reputation: Make your organisation an employer of choice and a highly desirable place to work. This can help attract more customers and clients, as well as more top talent.

Saving money on recruiting and training costs: With a strong employer brand, you're more likely to receive applications from top talent as well as retaining existing employees, therefore reducing spend on recruitment and training.

How can we help?

We work in partnership with our clients to develop and implement an employer brand strategy to help attract, recruit and retain the best talent in today’s job market. Our mission, to match people and organisations through an uncompromising & exacting approach to recruitment, is further guaranteed by our understanding and strategic oversight of our clients’ employer brand identity.

Our Methodology:

Contact our team to explore how we can tailor a solution to meet the needs of your business!