In today's dynamic business landscape, securing and retaining top talent is paramount to an organisation's success.

The Talent Lifecycle, our in-house developed holistic and people-centric framework, reimagines the traditional recruitment process, putting people before profits and prioritising long-term vision in a world often focused on short-term gains. This innovative approach emphasizes early intervention and employer branding, creating a virtuous circle where every successful hire fuels the attraction and retention of more exceptional talent.

What is The Talent Lifecycle?

The Talent Lifecycle puts heavy emphasis on two key concepts:

• Early intervention – based on the principle that the earlier you bring us in to assist with recruiting for your role, the more we can help you to build your ideal candidate profile to take to market

• Employer branding – making you attractive and marketable to candidates, and in the process turning your existing workforce into powerful advocates for your business

It's broken down into 5 components:

1. Define: Working in collaboration with clients we define the specific talent requirement of the role or roles they’re recruiting for, creating clear skills base requirements, and the client’s specific value proposition to candidates – what makes them a great place to work, what keeps their teams pushing for excellence, and why a candidate should pick them over another competitor. Once you start viewing the recruitment process as a 3-way dialogue between client/agency/candidate, it’s difficult to see it any other way.

2. Attract: taking the role definition, skill base and insight generated through the Employer Value Proposition process, we go to market, diving into our talent pools and scouring the wider market to attract the right talent, that matches the skills profile and also vibes with the client’s vision and value, through a mix of direct outreach, targeted ads and employer brand marketing

3. Recruit: we screen candidates rigorously to make sure we’re engaging the right people, who then become the perfect match for our client

4. Retain: through a tailored and curated employer branding rollout, and ongoing support to keep it fresh and relevant, we nurture your new hire through their time at your company, making sure they stay connected to the client’s EVP and ensuring they love their job

5. Advocacy: with a full employer branding rollout in place, the perfect candidate in role, and harmony between the goals of both client and candidate, advocacy becomes almost a foregone conclusion – the new hire becomes more than simply a skilled addition to the team, they become enthusiastic brand ambassadors.

The beauty of this process is its circular nature; employer brand advocates make it easier for you to hire great people, because they…

• Keep you on track when thinking about your ideal candidate
• Shout from the rooftops about how great it is to work for your company
• Proactively bring pre-qualified candidates to you
• Reduce the amount of time it takes to get from posting to shortlist by attracting the right candidates – and repelling the wrong ones, reducing your cost-to-hire

In other words, they take the heavy lifting out of recruitment, freeing up your time to do what you do best – getting stuff done. The Talent Lifecycle turns recruitment into a virtuous circle, with every successful hire making it easier and more efficient to bring more great people into your organisation.

Why Does It Matter?

In a world where the only constant is change, the way we think about talent acquisition needs to change too. The Talent Lifecycle is more than just a recruitment methodology – it’s a way of thinking about talent that puts people before profits, and recognises the importance of long-term thinking in a world that increasingly prioritises short-term gains. By taking a holistic approach to talent acquisition, The Talent Lifecycle helps you to:

How Can I Implement The Talent Lifecycle in My Business?

Implementing The Talent Lifecycle is easier than you might think. It starts with a simple conversation with one of our team. We’ll work with you to understand your business, your values and your goals, and then develop a bespoke Talent Lifecycle strategy that’s tailored to your specific needs.

We’ll help you to:

• Define your ideal candidate profile
• Develop a compelling employer value propostion
• Attract top talent
• Recruit the perfect candidates
• Retain your best employees
• Turn your employees into advocates

Let's Get Started.

Ready to take the next step? Contact us now to discuss how The Talent Lifecycle can revolutionise your business.